Mother nature is our muse.


We only use the best wool in the world,

New Zealand merino wool.




Created by nature to protect sheep against the extremes of their

environment, from freezing winters to scorching summers,

the inherent properties of wool fibre make it a very

smart choice for humans as well.


Super Fibre

Merino fibre is a completely natural fibre

that is both renewable and biodegradable,

so its as gentle on the environment

as it is on you.


Our sheep live the good life,

in New Zealand

We only work with leading organisation ZQ Merino toensure our wool is held to

the highest standards of farming, land management and animal welfare.


Natures Performance

In New Zealand, sheep outnumber humans about six to one.

Thanks to their wool, our process uses 60% less energy than materials used in typical synthetic clothing.

Why Our Products?

Environmental Sustainability

Healthy animals rely on a healthy environment, as do our future generations. Growers adhere to the strictest environmental practices.

Traceable to Source

We pride ourselves on our long-term partnerships throughout the supply chain and can trace all wool directly back to the farm that it came.

Social Responsibility

Sustainable farming is closely linked with the health and wellness of ZQ Merino growers, their families, farm workers and local community.