The True Fleece story began when Carl and his wife Victoria were trying to find a
natural alternative to their children’s synthetic school uniforms. Unable to find anyone
offering exactly what they were looking for, they took matters into their own hands.
“We didn’t want to have to settle on synthetics like polar fleece, which are
uncomfortable and bad for the environment, when there’s an amazing natural,
warm comfy alternative like merino wool,” Carl said.
“We’d already made merino dressing gowns to keep the children warm when they were little,
so we thought why not do the same thing for their uniforms.” The children loved their new
uniforms and soon other parents began to take notice, asking Carl and Victoria if they
could make some for their kids.